Xavier D. James Sr. Named Visiting Assistant Professor at NYU-SCPS Tisch Center for Hospitality, Tourism, and Sports Management

NEW YORK, July 22, 2010 —The New York University School of Continuing and Professional Studies (NYU-SCPS) has announced the appointment of Xavier D. James, Sr.—a well-known sports and entertainment attorney—as the newest member of the School’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management faculty. James will begin teaching in the fall 2010 semester as a visiting assistant professor.

Currently in private legal and consulting practice, James is the founder and president of The James Group, LLC, which represents sports and entertainment clients including Gary Sheffield, Oscar De La Hoya, Bernard Hopkins, and DiBella Entertainment, Inc., and he also serves as general counsel of Gary Sheffield’s sports representation agency, Sheffield Management and Entertainment Group, LLC.

“We are grateful to have Xavier D. James, Sr. joining as our newest addition to our amazing faculty,” said Bjorn Hanson, clinical professor and recently appointed divisional dean of the NYU-SCPS Tisch Center. “Our Tisch Center students will benefit from James’s wide-ranging experience in the field of sports and entertainment, and his expertise will enhance our already strong practice-based sports management curriculum.”

In his new role, James will teach undergraduate and graduate courses in the Sports Management and Sports Business degree programs at the Tisch Center. He already has an extensive affiliation with the Center, currently serving as a member of the Advisory Board and teaching courses on sports economics and finance as a member of the adjunct faculty. 

“I am looking forward to my new role as a professor at the NYU-SCPS Tisch Center for Hospitality, Tourism, and Sports Management,” said James. “I am delighted to be joining NYU, which has such a rich and expansive history.  I hope to be not only a professor but also a mentor to my students.”

James received his J.D. from the NYU School of Law and undergraduate degree (with honors) from the NYU College of Arts and Science. He is a frequent commentator in the press on sports business issues and trends and has been a contributing guest sports business writer for the highly respected weekly publication, Sports Business Journal. 

More about the Tisch Center at NYU-SCPS

Established in 1992, the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management (www.scps.nyu.edu/tisch) has earned a global reputation as a leading academic hub for undergraduate and graduate study, applied research, and continuing and executive education programs for the hospitality, tourism, and sports business fields. It bears with pride the name of an industry giant and New York University benefactor, Preston Robert Tisch, former CEO of Loews Hotels and owner of the New York Giants. 

Within NYU-SCPS, the Tisch Center offers two bachelor’s degree programs (B.S. in Hotel and Tourism Management and B.S. Sports Management), three master ’s degree programs (M.S. in Hospitality Industry Studies, M.S. in Sports Business, and M.S. in Tourism Management), and three graduate certificates (in Hospitality Industry Studies, Sports Business, and Tourism  Management). Taught by 12 full-time clinical faculty members and more than 80 adjuncts—all of whom are leading practitioners in their respective industries—these programs enroll approximately 500 undergraduate and graduate students, from across the United States and abroad, and claim 1,600-plus alumni working around the globe. 

The Tisch Center is also known for organizing each June in New York City, the NYU International Hospitality Industry Investment Conference, considered the premier hospitality finance and development forum of its kind. Annual attendance has grown to nearly 2,000 industry leaders—among them CEOs and leading finance and real estate executives.  

More about Xavier D. James, Sr.

Prior to founding The James Group, James served as senior vice president, travel, sports and entertainment, at MasterCard Worldwide.  During his tenure at MasterCard, James was responsible for the development of that company’s merchant multicultural and diversity marketing strategy, which included an alliance and spokesperson agreement with Earvin “Magic” Johnson and Magic Johnson Enterprises.  He was also responsible for a joint sponsorship marketing program involving the NBA, Southwest Airlines, and Starwood.  He managed the development and execution of other notable marketing and business deals such as a deal involving Essence Magazine, Regal Theaters, and The Tom Joyner Morning Show.  Further, James oversaw and negotiated a marketing initiative involving W Hotels, and Sony Music, which featured both established and emerging Sony Music artists.   In a previous role at MasterCard, James served as vice president, counsel for a variety of legal and contractual matters, including marketing agreements in the travel, sports, and entertainment industries. 

After graduating with honors with a degree in political science from New York University in 1990 and receiving a law degree from New York University School of Law in 1993, he practiced corporate and securities law in New York at the global law firm Weil, Gotshal & Manges LLP, from 1993 to 1996.  In 1996, he served as in-house counsel for Viacom's publishing unit, Simon & Schuster, and went on to serve as in-house counsel for the Sports and Original Programming Department of HBO from 1998 to 2000. While at HBO, he served as counsel for such programming as “The Chris Rock Show,” “Real Sports with Bryant Gumbel,” “Politically Incorrect,” “Marc Anthony in Concert,” and “Cher in Concert,” as well as various movies, documentaries, comedy specials, and family programming.   From 2001 to 2004, he served as vice president of sports programming for HBO and was responsible for the acquisition of boxing programming for such HBO shows as "World Championship Boxing," "Boxing After Dark," "KO Nation," and HBO Latino's "Oscar De La Hoya Presents Boxeo De Oro."  

As a lawyer and consultant in private practice (The James Group), he has represented several professional athletes, including former baseball superstar, Gary Sheffield, and professional boxers, such as legendary champion, Bernard Hopkins, and former heavyweight contender, Chazz Witherspoon.  He has also served as special advisor of sports programming and strategy for Oscar De La Hoya’s promotional company, Golden Boy Promotions, and, in such capacity, has negotiated and completed deals with various corporate sponsors as well as with such networks as ESPN and HBO in connection with sports-related programming developed by Golden Boy Promotions.  In addition, he has negotiated and completed deals with various venues for sporting events including a multi-event agreement with the leading casino in Atlantic City, Borgata Hotel Casino & Spa.