NYU-SCPS and IPREX Co-Sponsor Panel on Corporate Communications and Economic Crisis

BusinessWeek's John Byrne moderating event with Fortune 500 executives on May 15

NEW YORK, April 13, 2009—The New York University School of Continuing and Professional Studies, among the oldest and largest schools of continuing education for working professionals, and IPREX, a worldwide corporation of independent public relations firms, will co-sponsor a panel discussion entitled, “Economic Crisis and Reputation Devaluation: The Communications Response,” which will focus on the impact the global economic crisis has had on some of the world’s leading companies, both on their own reputations and how they communicate with their stakeholders. The event, which is scheduled for May 15th at New York City’s University Club, will be moderated by John Byrne, Executive Editor of BusinessWeek and author of eight books including The New York Times best seller “Jack: Straight from the Gut,” with former General Electric CEO Jack Welch.

This event is being presented as part of IPREX’s 20th annual meeting, which is being hosted this year by Makovsky + Company, a founding member of the organization and one of the largest global independent public relations and investor relations firms. Each year, a different host city is selected for the IPREX Annual Meeting from the cities in which the partner firms are based.

The panel members will include: Gary Sheffer, executive director, corporate communications & public affairs, General Electric Company; Carl Folta, executive vice president, corporate communications, VIACOM; Robert DeFillippo, chief communications officer, global communications, Prudential Financial; Erin Foster, director, worldwide communications and public relations, Consumer Digital Imaging Group, Eastman Kodak; Stephen Dishart, managing director, communications, Swiss Re, and Michael McDougall, vice president, corporate communications, Bausch & Lomb.

Ken Makovsky, president of Makovsky + Company, said, “The attendees will gain great insights into the evolving world of corporate communications as practiced by some of the world’s leading companies. This is critically important during times of economic stress as companies seek to maximize their budgets in this area. The individuals assembled for the panel discussion have helped shape the corporate communications discipline through forward-thinking and highly strategic leadership at their respective companies and have navigated difficult economic times.”

“This event offers an invaluable chance to understand how economic conditions present challenges and opportunities for corporate communications professionals,” added John Doorley, academic program director and clinical assistant professor, M.S. in Public Relations and Corporate Communications Program, NYU-SCPS Programs in Business. “We welcome the opportunity to partner with IPREX and Makovsky + Company in presenting this great event.”

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU's several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School's diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School's community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.