Marketing Writing

  • Builds Strong Communications
  • Focuses on Tactics for Print and Digital
  • Develops Takeaway Portfolio Projects

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

This Summer, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Digital Communication in a Changing Workplace

Obtain writing and editing skills that will make you an adaptable communicator via any medium and in any situation that may arise in the workplace.

2022 Summer
1 section

Fundamentals of Storytelling

Explore the basic elements of story, and apply them to your writing for more dynamic content, whether for novels or résumés.

2022 Summer
1 section

Multimedia Storytelling

Multimedia storytelling has the power to provide context and depth to news stories, fundraising drives, marketing campaigns, and personal...

2022 Summer
1 section

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

0 sections

Writing with Power: Gaining a Professional Edge

Take your business writing to the next level, gaining skills for improving the style and increasing the impact of your professional communication.