• Enrollment system is currently unavailable. We apologize for the inconvenience.┬áPlease try again later.

Marketing Writing

  • Builds Strong Communications
  • Focuses on Tactics for Print and Digital
  • Develops Takeaway Portfolio Projects

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

Marketing and Strategic Communications Writing

Strengthen your practical public relations and marketing communications writing skills.

2018 Spring
+ 1 more semester
3 sections

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

3 sections

Professional Writing with Power

Learn to draft memos, emails, reports, and brochures with greater impact and style.

2018 Spring
+ 1 more semester
2 sections

What's Your Story? Building Narrative in Business Writing

Learn to apply classic principles of storytelling to professional pitches, emails, and memos to increase effectiveness.

2018 Spring
+ 1 more semester
2 sections

Writing on the Job: Digital Communication in the Workplace

Review foundations of good writing and learn techniques to communicate through email and other digital correspondence.

2018 Spring
+ 1 more semester
2 sections