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Marketing Writing

  • Builds Strong Communications
  • Focuses on Tactics for Print and Digital
  • Develops Takeaway Portfolio Projects

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

What's Your Story? Building Narrative in Business Writing

Learn to apply classic principles of storytelling to professional pitches, emails, and memos to increase effectiveness.

2018 Spring
1 section

Writing on the Job: Digital Communication in the Workplace

Review foundations of good writing and learn techniques to communicate through email and other digital correspondence.

2018 Spring
1 section

Professional Writing with Power

Learn to draft memos, emails, reports, and brochures with greater impact and style.

2018 Spring
1 section

Marketing and Strategic Communications Writing

Strengthen your practical public relations and marketing communications writing skills.

2018 Spring
2 sections

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

2018 Spring
2 sections