- Builds Strong Communications
- Focuses on Tactics for Print and Digital
- Develops Takeaway Portfolio Projects
Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.
Learn to apply classic principles of storytelling to professional pitches, emails, and memos to increase effectiveness.
Review foundations of good writing and learn techniques to communicate through email and other digital correspondence.