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Marketing Writing

  • Builds Strong Communications
  • Focuses on Tactics for Print and Digital
  • Develops Takeaway Portfolio Projects

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

Marketing and Strategic Communications Writing

Strengthen your practical public relations and marketing communications writing skills.

2017 Spring
+ 1 more semester
4 sections

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

2017 Spring
+ 1 more semester
3 sections