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Marketing Writing

  • Builds Strong Communications
  • Focuses on Tactics for Print and Digital
  • Develops Takeaway Portfolio Projects

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

Writing on the Job: Digital Communication in a Changing Workplace

Obtain writing and editing skills that will make you an adaptable communicator via any medium and in any situation that may arise in the workplace.

2 sections

Marketing and Strategic Communications Writing

Strengthen your practical public relations and marketing communications writing skills.

2018 Fall
1 section

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

2018 Fall
1 section

Writing with Power: Gaining a Professional Edge

Take your business writing to the next level, gaining skills for improving the style and increasing the impact of your professional communication.

2 sections

What's Your Story? Building Narrative in Business Writing

Learn to apply classic principles of storytelling to professional pitches, emails, and memos to increase effectiveness.