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Marketing Writing

  • Builds Strong Communications
  • Focuses on Tactics for Print and Digital
  • Develops Takeaway Portfolio Projects

Strong marketing writing is a key component of the marketing mix. These courses provide effective writing techniques to improve short- and long-form marketing and communications documents, including articles, case studies, data sheets, brochures, web copy, and email deployments. Projects are custom tailored, allowing you to develop a communications package for a product or service of your choice.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Fundamentals of Storytelling

Explore the basic elements of story, and apply them to your writing for more dynamic content, whether for novels or résumés.

2020 Fall
1 section

Multimedia Storytelling

Receive a comprehensive overview of multimedia storytelling and gain practical experience in all facets of digital story production.

2020 Fall
1 section

Writing with Power: Gaining a Professional Edge

Take your business writing to the next level, gaining skills for improving the style and increasing the impact of your professional communication.

2020 Fall
1 section

Marketing and Strategic Communications Writing

Strengthen your practical public relations and marketing communications writing skills.

2020 Fall
1 section

Writing Across Media

Learn to write across all forms of media and to get results, including higher search positions, more click-throughs, and increased transactions.

2020 Fall
1 section

Digital Communication in a Changing Workplace

Obtain writing and editing skills that will make you an adaptable communicator via any medium and in any situation that may arise in the workplace.