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With the mainstreaming of digital technologies and the resultant streams of consumer data, the field of marketing analytics has witnessed dramatic change over the past decade and, with that, challenges for those seeking entry level marketing jobs as well as for those trained in traditional marketing who want to advance their marketing career. Taught by experienced marketing professionals, the NYU/ARF Certificate in Marketing Optimization and Insights provides students with marketing case studies that focus on real-world application of marketing research and analytic methods to diagnose marketing problems, iterate solutions, and evaluate marketing effectiveness. From advertising analytics to marketing campaign strategy all students who successfully complete this online certificate program will be prepared to provide the marketing insights needed to deliver data driven  marketing.

The courses within this certificate are eligible for a discount with ARF member companies. Please contact us for further details at arfcertification@thearf.org.