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  1. Weekend Workshops - NYU High School

Interactive Marketing Campaigns: The Power of Public Relations and Social Media

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Weekend Workshops - NYU High School

Interactive Marketing Campaigns: The Power of Public Relations and Social Media

Wishlist Apply

Every industry—healthcare, consumer goods, manufacturing, fashion, entertainment, nonprofits, and financial services, among others—needs creative, smart, and skilled marketing strategists to design campaigns that will generate the most attention for its products or services and get target customers to respond positively to campaigns. To be successful, marketing campaigns must create an experience, evoke emotions, and get customers, which in turn, lifts a brand’s identity and equity in a competitive marketplace.
This Interactive Marketing Campaigns course provides an opportunity to learn some of the fundamental principles for successfully launching an interactive marketing campaign and managing the campaign over time. As a student in this course, learn about the key components that make an interactive marketing campaign successful - knowing your market and customer, crafting messages that will gain customers, web development, social media, and TV (YouTube). Also, discover how the practice of marketing actually works independently and within an integrated communication plan. You will learn through classroom lectures and discussions, as well as by executing and presenting multifaceted team and individual team projects.

Ideal For

  • High school students in grades 9–12
  • High school students interested in a career in marketing

You'll Walk Away With

  • Working knowledge of integrated marketing and its role in creating a strong, innovative, enduring, and measurable communication strategy
  • The ability to design an integrated marketing campaign
NO open sections available for this course at the moment. Please check back next semester.

  • Section

    001
    Tuition $850

    • Semester

      Spring 2024

    • Date

      Apr 6 - May 11

    • Day

      Saturday

    • Time

      9:00AM-12:00PM

    • Format

      In-person

    • Sessions

      4

    • Faculty

    • Location

      Washington Square
    • Apr 6 - May 11
    • Saturday
    • 9:00AM - 12:00PM
    • Washington Square

As a college prep program, the NYU SPS High School Academy offers a range of professional and college geared courses. Explore topics and get a feel for majors or careers you may be considering all while preparing for the college admissions and college application process.

Projects and short assignments provide take-aways that prepare you for college classroom work, while demonstrating your newly acquired skills.

Cost

All courses are $850.

Please note: No financial aid, scholarships, or discounts are available for Weekend Workshops.

Application is now open!

Application Deadline for Spring Courses:
Rolling admission- courses are filled on a first come, first serve basis.

Final Application Deadline for Spring Courses:
March 15, 2024

Class Schedule:
March 16, 2024- May 11, 2024
(No class 3/30, 4/20, 4/27)

Program Contact

212-998-7006 - sps.hsacademy@nyu.edu

Frequently Asked Questions