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Business and Operations

  • Employs Actual Case Studies
  • Taught by Industry Experts
  • Explores Business Models and Revenue Opportunities

The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Foundations of Sports Analytics

This course outlines the fundamental principles and key methodologies relevant to sports analytics problems. The course charts the significance...

2024 Spring
+ 1 more semester
2 sections

Gridiron Analytics

Sports analytics are playing an increasing role in virtually all aspects of sports, and while it has had a late start, football is changing...

2024 Spring
1 section

Revenue Strategies and Pricing Analytics

This course is the second course offered in the Sports Analytics Certificate, and will constitute part of the ‘core’ offerings that...

2024 Spring
+ 1 more semester
2 sections

The Genetic Code of Baseball: Sabermetrics and the Next Generation of Statistical Analysis

The origins of America’s National Pastime are deeply entrenched in statistical analysis. Since Henry Chadwick created the sport’s...

2024 Spring
+ 1 more semester
2 sections

Foundations in Digital Disruption

This course aims to equip students with an understanding of the foundational concepts of Digital Disruption, and the role of technology in...

2024 Spring
+ 1 more semester
2 sections

Artificial Intelligence and Machine Learning

Recent breakthroughs in Artificial Intelligence (“AI”) and Machine Learning (“ML”) are changing many industries, with...

2024 Spring
+ 1 more semester
2 sections

Blockchain in Sports

Blockchain technology is impacting every industry, and the sports industry is no exception. This course examines blockchain fundamentals through...

2024 Spring
1 section

Immersive Media

This course aims to equip students with an understanding of the main issues in the management of technological innovation and an appreciation of...

2024 Spring
1 section

Design Thinking for Innovation

In this program, you will learn how to master the human-centered Design Thinking approach and create values through challenging the assumptions...

Cricket Analytics

Cricket Analytics will offer students insight into the highly competitive and rapidly growing world of analysis of the sport of cricket from all...

The Business of Esports

The rise of eSport has been an exciting development in the sport industry. This course will provide students with a detailed history of eSport...