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Business and Operations

  • Employs Actual Case Studies
  • Taught by Industry Experts
  • Explores Business Models and Revenue Opportunities

The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.

Essentials of Sports Writing

Learn how to transition from having an idea to producing effective and entertaining sports writing.

2017 Summer
1 section

Inside Baseball: Analytics in Action

Explore the various philosophies through which top analysts utilize advanced statistics to look at the game of baseball.

2017 Summer
1 section

Social Responsibility in Sports

Explore how the sports industry can remain ahead of the curve as it reviews the development of social responsibility in sports.

2017 Summer
1 section

Sports and Entertainment Sponsorship

Learn about sponsorship, a critical revenue stream that drives the sports business industry, and the development of sponsorship proposals.

2017 Summer
1 section

The Essential Sportswriter: Leveraging the Digital Landscape

Launch your career in sports journalism by learning the key tenets of reporting that apply across current digital platforms.

2017 Summer
1 section

The Sports Market Projection: Insight into the Industry

Examine the status of the sports industry today, and determine whether a career in this field is right for you.

2017 Summer
1 section

Basketball Analytics 101

Achieve an understanding of basic fluency, relevant industry applications, and the latest technological tools now being used in basketball.

Decoding Sport: Examining Race, Gender, and Sexuality

Examine the role of sport in society as it relates to today’s pressing topics, such as activism, diversity, gender equality, and race relations.

Digital Transformation in Sports

Examine the role and impact of technology on sports leagues, teams, media companies, sponsors, and a wide range of others in the sports ecosystem.

Sports Media Production: The Craft of Storytelling

Explore what happens in front of the camera and behind the scenes, and learn how to lead a production team or produce a sports-related feature piece.