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Business and Operations

  • Employs Actual Case Studies
  • Taught by Industry Experts
  • Explores Business Models and Revenue Opportunities

The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.

Attracting Sponsors for Niche Sports

Learn about the selection criteria that sponsors deem important when evaluating niche sport sponsorship opportunities.

2017 Fall
1 section

Baseball Analytics 2.0: Advancement in the 21st Century

Examine in depth how tracking technology, from pitch location to spin rate, has impacted and will continue to impact America’s favorite pastime.

2017 Fall
1 section

Basketball Analytics 101

Achieve an understanding of basic fluency, relevant industry applications, and the latest technological tools now being used in basketball.

2017 Fall
1 section

Brand Positioning Through Sport

Learn how marketers uncover insights and innovate to drive deep engagement in and around sport to meet their fundamental business objectives.

2017 Fall
1 section

Calling All Sports PR Pros: Public Relations and Strategic Communications for Sports

Examine the art and science of devising strategic communications plans that help to bring an organization together around centralized objectives.

2017 Fall
1 section

Classics in Sports Journalism

Examine brilliant and fascinating pieces of journalism by some of the greatest American sportswriters.

2017 Fall
1 section

Corporate Giving in Sports: Building Partnerships for Social Change

This course explores the critical role that the sport industry plays in our nation’s social responsibility initiatives.

2017 Fall
1 section

Decoding Sport: Examining Race, Gender, and Sexuality

Examine the role of sport in society as it relates to today’s most pressing topics, such as diversity, gender equality, and race relations.

2017 Fall
1 section

Essentials of Sports Writing

Learn how to transition from having an idea to producing effective and entertaining sports writing.

2017 Fall
1 section

Inside Baseball: Analytics in Action

Examine the questions that baseball teams are seeking to answer, and learn about the tools and methods they are using to do so.

2017 Fall
1 section

Inside ESPN's 30 for 30

In this course for film and sport enthusiasts, interpret and critique the sociocultural significance of ESPN’s 30 for 30 films.

2017 Fall
1 section

Introduction to Becoming a Professional Sports Agent

This course is designed for professionals passionate about the business of sports and interested in learning what it takes to become a sports agent.

2017 Fall
1 section

Pinstripe Empire: A History of Baseball's Most Successful Franchise

Examine the backstage reasons for the Yankees’ successes, errors, and missteps, as well as the emotional connections fans have with the team.

2017 Fall
1 section

Play Ball: Minor League Baseball Operations and Administration

Whether a casual observer, sport enthusiast, or career changer, get a firsthand look at the operation of a successful minor league baseball franchise.

2017 Fall
1 section

Sales Management in Sports: How to Lead Your Sales Team Effectively

Examine the elements of an effective sales force as a key component of a sports organization’s total marketing effort.

2017 Fall
1 section

Sports and Entertainment Sponsorship

Learn about sponsorship, a critical revenue stream that drives the sports business industry, and the development of sponsorship proposals.

2017 Fall
1 section

Storytelling with Data: Visualization Techniques for Sports Professionals

Learn to use data visualization to bring important sports data to life, so it is understood, evaluated, and acted on by athletes and managers.

2017 Fall
1 section

The Essential Sportswriter: Leveraging the Digital Landscape

Launch your career in sports journalism by learning the key tenets of reporting that apply across all digital platforms.

2017 Fall
1 section

The New "New Thing": Building the Next Game-Changing Sports Start-Up

Learn how to research, prototype, and iterate a product or concept for a sports start-up, and get feedback from potential customers/investors.

2017 Fall
1 section

The Sports Market Projection: Insight into the Industry

Examine the status of the sports industry today, and determine whether a career in this field is right for you.

2017 Fall
1 section

Essentials of Sports Writing

Learn how to transition from having an idea to producing effective and entertaining sports writing.

2017 Summer
1 section

Inside Baseball: Analytics in Action

Explore the various philosophies through which top analysts utilize advanced statistics to look at the game of baseball.

2017 Summer
1 section

Social Responsibility in Sports

Explore how the sports industry can remain ahead of the curve as it reviews the development of social responsibility in sports.

2017 Summer
1 section

Sports and Entertainment Sponsorship

Learn about sponsorship, a critical revenue stream that drives the sports business industry, and the development of sponsorship proposals.

2017 Summer
1 section

The Essential Sportswriter: Leveraging the Digital Landscape

Launch your career in sports journalism by learning the key tenets of reporting that apply across current digital platforms.

2017 Summer
1 section

The Sports Market Projection: Insight into the Industry

Examine the status of the sports industry today, and determine whether a career in this field is right for you.

2017 Summer
1 section

Basketball Analytics 101

Achieve an understanding of basic fluency, relevant industry applications, and the latest technological tools now being used in basketball.

Decoding Sport: Examining Race, Gender, and Sexuality

Examine the role of sport in society as it relates to today’s pressing topics, such as activism, diversity, gender equality, and race relations.

Digital Transformation in Sports

Examine the role and impact of technology on sports leagues, teams, media companies, sponsors, and a wide range of others in the sports ecosystem.

Sports Media Production: The Craft of Storytelling

Explore what happens in front of the camera and behind the scenes, and learn how to lead a production team or produce a sports-related feature piece.