Business and Operations
- Employs Actual Case Studies
- Taught by Industry Experts
- Explores Business Models and Revenue Opportunities
The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.
Examine in depth how tracking technology, from pitch location to spin rate, has impacted and will continue to impact America’s favorite pastime.
Achieve an understanding of basic fluency, relevant industry applications, and the latest technological tools now being used in basketball.
Learn how marketers uncover insights and innovate to drive deep engagement in and around sport to meet their fundamental business objectives.
Examine the art and science of devising strategic communications plans that help to bring an organization together around centralized objectives.
Examine brilliant and fascinating pieces of journalism by some of the greatest American sportswriters.
This course explores the critical role that the sport industry plays in our nation’s social responsibility initiatives.
Learn how to transition from having an idea to producing effective and entertaining sports writing.
Examine the questions that baseball teams are seeking to answer, and learn about the tools and methods they are using to do so.
In this course for film and sport enthusiasts, interpret and critique the sociocultural significance of ESPN’s 30 for 30 films.
This course is designed for professionals passionate about the business of sports and interested in learning what it takes to become a sports agent.
Examine the backstage reasons for the Yankees’ successes, errors, and missteps, as well as the emotional connections fans have with the team.
Whether a casual observer, sport enthusiast, or career changer, get a firsthand look at the operation of a successful minor league baseball franchise.
Examine the elements of an effective sales force as a key component of a sports organization’s total marketing effort.
Learn about sponsorship, a critical revenue stream that drives the sports business industry, and the development of sponsorship proposals.
Learn to use data visualization to bring important sports data to life, so it is understood, evaluated, and acted on by athletes and managers.
Launch your career in sports journalism by learning the key tenets of reporting that apply across all digital platforms.
Examine the status of the sports industry today, and determine whether a career in this field is right for you.