Business and Operations
- Employs Actual Case Studies
- Taught by Industry Experts
- Explores Business Models and Revenue Opportunities
The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.
Examine in depth how tracking technology, from pitch location to spin rate, has impacted and will continue to impact America’s favorite pastime.
Learn to use data visualization to bring important sports data to life, so it is understood, evaluated, and acted on by athletes and managers.
Examine the status of the sports industry today, and determine whether a career in this field is right for you.
Learn about the selection criteria that sponsors deem important when evaluating niche sport sponsorship opportunities.
Learn how marketers uncover insights and innovate to drive deep engagement in and around sport to meet their fundamental business objectives.
Examine the art and science of devising strategic communications plans that help to bring an organization together around centralized objectives.
Examine brilliant and fascinating pieces of journalism by some of the greatest American sportswriters.
This course explores the critical role that the sport industry plays in our nation’s social responsibility initiatives.
Examine the role of sport in society as it relates to today’s most pressing topics, such as diversity, gender equality, and race relations.
Learn how to transition from having an idea to producing effective and entertaining sports writing.
This course is designed for professionals passionate about the business of sports and interested in learning what it takes to become a sports agent.
Examine the backstage reasons for the Yankees’ successes, errors, and missteps, as well as the emotional connections fans have with the team.
Whether a casual observer, sport enthusiast, or career changer, get a firsthand look at the operation of a successful minor league baseball franchise.
Examine the elements of an effective sales force as a key component of a sports organization’s total marketing effort.
Launch your career in sports journalism by learning the key tenets of reporting that apply across all digital platforms.