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Business and Operations

  • Employs Actual Case Studies
  • Taught by Industry Experts
  • Explores Business Models and Revenue Opportunities

The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.

Baseball Analytics 2.0: Advancement in the 21st Century

Examine in depth how tracking technology, from pitch location to spin rate, has impacted and will continue to impact America’s favorite pastime.

2 sections

Basketball Analytics 101

Achieve an understanding of basic fluency, relevant industry applications, and the latest technological tools now being used in basketball.

2 sections

Inside Baseball: Analytics in Action

Examine the questions that baseball teams are seeking to answer, and learn about the tools and methods they are using to do so.

2 sections

Inside ESPN's 30 for 30

In this course for film and sport enthusiasts, interpret and critique the sociocultural significance of ESPN’s 30 for 30 films.

2 sections

Sports and Entertainment Sponsorship

Learn about sponsorship, a critical revenue stream that drives the sports business industry, and the development of sponsorship proposals.

2 sections

Telling the Story Through Data: Techniques for Sports Professionals

Learn to use data visualization to bring important sports data to life, so it is understood, evaluated, and acted on by athletes and managers.

2 sections

The Sports Market Projection: Insight into the Industry

Examine the status of the sports industry today, and determine whether a career in this field is right for you.

2 sections

Brand Positioning Through Sport

Learn how marketers uncover insights and innovate to drive deep engagement in and around sport to meet their fundamental business objectives.

1 section

Calling All Sports PR Pros: Public Relations and Strategic Communications for Sports

Examine the art and science of devising strategic communications plans that help to bring an organization together around centralized objectives.

1 section

Classics in Sports Journalism

Examine brilliant and fascinating pieces of journalism by some of the greatest American sportswriters.

2018 Spring
1 section

Corporate Giving in Sports: Building Partnerships for Social Change

This course explores the critical role that the sport industry plays in our nation’s social responsibility initiatives.

2018 Spring
1 section

Essentials of Sports Writing

Learn how to transition from having an idea to producing effective and entertaining sports writing.

2018 Spring
1 section

Introduction to Becoming a Professional Sports Agent

This course is designed for professionals passionate about the business of sports and interested in learning what it takes to become a sports agent.

2018 Spring
1 section

Pinstripe Empire: A History of Baseball's Most Successful Franchise

Examine the backstage reasons for the Yankees’ successes, errors, and missteps, as well as the emotional connections fans have with the team.

2018 Spring
1 section

Play Ball: Minor League Baseball Operations and Administration

Whether a casual observer, sport enthusiast, or career changer, get a firsthand look at the operation of a successful minor league baseball franchise.

2018 Spring
1 section

Sales Management in Sports: How to Lead Your Sales Team Effectively

Examine the elements of an effective sales force as a key component of a sports organization’s total marketing effort.

2018 Spring
1 section

The Essential Sportswriter: Leveraging the Digital Landscape

Launch your career in sports journalism by learning the key tenets of reporting that apply across all digital platforms.

1 section

Sports Startup Lab

Learn how to research, prototype, and iterate a product or concept for a sports startup, and get feedback from potential customers/investors.

2018 Spring
1 section

Attracting Sponsors for Niche Sports

Learn about the selection criteria that sponsors deem important when evaluating niche sport sponsorship opportunities.

Decoding Sport: Examining Race, Gender, and Sexuality

Examine the role of sport in society as it relates to today’s most pressing topics, such as diversity, gender equality, and race relations.