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Business and Operations

  • Employs Actual Case Studies
  • Taught by Industry Experts
  • Explores Business Models and Revenue Opportunities

The sports industry is a global, multibillion-dollar network that integrates all areas of business including media, finance, education, law, analytics, and research. Whether you are new to the field or a seasoned professional, these courses in sports business and operations will provide you with the practical exposure and the real-world preparation needed in order to remain ahead of the curve.

Baseball Analytics 2.0: Advancement in the 21st Century

Examine in depth how tracking technology, from pitch location to spin rate, has impacted and will continue to impact America’s favorite pastime.

Basketball Analytics 101

Achieve an understanding of basic fluency, relevant industry applications, and the latest technological tools now being used in basketball.

Brand Positioning Through Sport

Learn how marketers uncover insights and innovate to drive deep engagement in and around sport to meet their fundamental business objectives.

Calling All Sports PR Pros: Public Relations and Strategic Communications for Sports

Examine the art and science of devising strategic communications plans that help to bring an organization together around centralized objectives.

Classics in Sports Journalism

Examine brilliant and fascinating pieces of journalism by some of the greatest American sportswriters.

Corporate Giving in Sports: Building Partnerships for Social Change

This course explores the critical role that the sport industry plays in our nation’s social responsibility initiatives.

Essentials of Sports Writing

Learn how to transition from having an idea to producing effective and entertaining sports writing.

Inside Baseball: Analytics in Action

Examine the questions that baseball teams are seeking to answer, and learn about the tools and methods they are using to do so.

Inside ESPN's 30 for 30

In this course for film and sport enthusiasts, interpret and critique the sociocultural significance of ESPN’s 30 for 30 films.

Introduction to Becoming a Professional Sports Agent

This course is designed for professionals passionate about the business of sports and interested in learning what it takes to become a sports agent.

Pinstripe Empire: A History of Baseball's Most Successful Franchise

Examine the backstage reasons for the Yankees’ successes, errors, and missteps, as well as the emotional connections fans have with the team.

Play Ball: Minor League Baseball Operations and Administration

Whether a casual observer, sport enthusiast, or career changer, get a firsthand look at the operation of a successful minor league baseball franchise.

Sales Management in Sports: How to Lead Your Sales Team Effectively

Examine the elements of an effective sales force as a key component of a sports organization’s total marketing effort.

Sports and Entertainment Sponsorship

Learn about sponsorship, a critical revenue stream that drives the sports business industry, and the development of sponsorship proposals.

Telling the Story Through Data: Techniques for Sports Professionals

Learn to use data visualization to bring important sports data to life, so it is understood, evaluated, and acted on by athletes and managers.

The Essential Sportswriter: Leveraging the Digital Landscape

Launch your career in sports journalism by learning the key tenets of reporting that apply across all digital platforms.

The Sports Market Projection: Insight into the Industry

Examine the status of the sports industry today, and determine whether a career in this field is right for you.

Sports Startup Lab

Learn how to research, prototype, and iterate a product or concept for a sports startup, and get feedback from potential customers/investors.