Publishing Boot Camp: Marketing and Publicity

Every book may have an audience, but finding and reaching that audience takes skill, strategy, and a team of experts. In this Marketing and Publicity Boot Camp, students will explore the latest best practices for targeting the right readers for a book, and how to use social media, marketing analytics, influencers, and more to raise awareness and convert interest to sales. Students will build marketing and publicity plans for hypothetical titles, learn how to pivot quickly when needed, and work with authors, sales teams, retail outlets, and book clubs to help a book sell. This boot camp is most helpful for those with some knowledge of the publishing process, although it is not required.
This course is part of the Publishing Boot Camp Series, a collaboration between the NYUSPS Center for Publishing, and Center for Applied Liberal Arts. 

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You'll Walk Away with

  • An understanding of the role of the marketing and publicity departments in book publishing
  • Skills to analyze how publicity and marketing teams work together to launch a book
  • Knowledge about publishing trends and what makes a successful book
  • Ability to identify new outlets and channels for book promotions
  • Practical skills to create strong social media campaigns including the use of influencers
  • Ability to create a publicity pitch and marketing campaign for a hypothetical title

Ideal for

  • Recent graduates of the NYUSPS Center for Publishing’s Summer Publishing Institute (SPI).
  • Former and current students in the Certificate in Professional Copyediting, Proofreading, and Fact-Checking at the NYUSPS Center for Applied Liberal Arts.
  • Individuals currently working in the publishing industry in ancillary roles
  • Anyone aspiring to careers in publishing

1 section

  • Summer 2022

    • Section

    • Semester

      Summer 2022
    • Date

      Jun 24 - Jun 26
    • Day

    • Time

      • Online
    • Format

      • Online
    • Sessions

    • Faculty

      Yu, Jin
    • Location

      Instructor Led
    • Jun 25 – Jun 26
    • Saturday, Sunday
    • 2:00PM – 4:00PM
    • Instructor Led
    • Jun 24 – Jun 24
    • Friday
    • 2:00PM – 4:30PM
    • Instructor Led
    • Jun 24 – Jun 26
    • Friday-Sunday
    • 10:00AM – 12:00PM
    • Instructor Led
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