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Sandra Holtzman

Sandra Holtzman

Adjunct Instructor

Sandra Holtzman (MA in Cinema Studies, NYU) is an award-winning creative director, marketing strategist, and serial entrepreneur. She has started four companies, including Marketing Cures, a boutique marketing company founded in 1997. Her solid strategies and creative thinking have proven successful for start-ups as well as Fortune 500 companies, improving their returns-on-investment from 60%-1,000%. Her expertise includes B-to-B, consumer, healthcare, tech, educational institutions and fashion.

She shares her marketing and entrepreneurship expertise and passion as an Adjunct Professor at NYU and FIT and as a Fast Trac facilitator at the Women’s Center for Entrepreneurship and NYC Small Business Services.

Her book, Lies Start-ups Tell Themselves to Avoid Marketing, published by Select Books, helps start-ups understand 10 simple do’s and don’t's that are essential to making their start-up successful.

Select other publications include:

Trademarks and ‘Immoral or Scandalous Marks’ from A Business, Legal and Marketing Perspective, NY Law Journal, provides attorneys with marketing and strategies for dealing with growing businesses with names that appeal to niche markets.

The Latest Fashion in Fashion Patents, NY Law Journal, provides attorneys with strategies to help their fashion clients protect their intellectual property

A Tale of How Successfully Raising Capital Leads to Bankruptcy, NY Law Journal, provides a case history about how to avoid costly mistakes when raising capital.

Sandra is an arbitrator and panel chair for the Financial Industries Regulatory Authority (FINRA), and is on the Board of Directors of The Open Eye Theater, founded by Joseph Campbell and Jean Erdman. She was also the Chair of the NY Chapter of the Licensing Executives Society.

Currently Teaching

Integrated Marketing: Innovation and Strategy

Discover how the practice of integrated marketing actually works, and acquire a deeper understanding of current trends, strategies, and career paths.