Storytelling for Fundraising Campaigns

What makes someone choose to give money to one campaign, but not another? How can we help them see the value of what we do and convince them to take action? STORY. Whether it's explicit or implied, there is a story driving every donation. Stories elicit emotion, build empathy and motivate people to take actions that they otherwise may not have. It's actually in our DNA.
The most effective campaigns harness the powers of storytelling to their fullest, getting the attention your work deserves and inspiring people to step up and become heroes for your cause. But where does storytelling fit in and how do we apply it to the elements of a successful fundraising campaign?
In this one-day bootcamp, we'll learn how—and apply—the science and structure of storytelling to open hearts and drive action, as we workshop a fundraising campaign for a nonprofit of your choice, from concept to conversion.

Course Topics

  • The science & structures of successful storytelling
  • The best types of stories to tell for fundraising
  • Building out a complete story-based campaign funnel
  • Campaign storytelling formulas for social, email, websites, and more

A portion of this course is spent on applied work so students will have a practical portfolio piece to either bring back to their organization or share with prospective employers. Students should come to the class with a general idea for one of the following topics:
  • An organization for which you would like to run a campaign — This can be your current employer or an organization for which you would like to work, hypothetically
  • A new campaign that you want to run or one that you have previously run and want to build on
  • Client story/stories that you might like to build the campaign around

Full participation in this course is applicable for 7 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

More details

You'll Walk Away with

  • An understanding of how campaigns can use story telling to increase donations
  • Knowledge of how every step along your donor's journey works together to tell a cohesive story that drives more donations.
  • A workshopped story ready for use in your next campaign
  • Storytelling templates for campaigns on different platforms
  • A complete blueprint for your next fundraising campaign

Ideal for

  • Development Directors
  • Fundraising staff members
  • Marketing Directors and staff
  • Nonprofit innovators at every level
NO open sections available for this course at the moment. Please check back next semester.

    • Section

    • Semester

      Spring 2023
    • Date

      Jan 27 - Jan 27
    • Day

    • Time

      • In-Person
    • Format

      • In-Person
    • Sessions

    • Faculty

      Kievsky, Boris
    • Location

      Washington Square
    Tuition $450