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Navigating the Business of Podcasting

Are you planning to develop a podcast at your company? Or do you have the chops to produce your own program with minimum effort and be up on iTunes in no time? Either way, there’s an opportunity to support your podcast through sponsorships, both large and small. Learn the necessary steps for attracting and securing corporate backing with attractive pitches and creative marketing. Hear from digital storytelling specialists and active podcast hosts on the dos and don’ts of podcast production, distribution, promotion, and more. Gain an introduction to tools available to pitch your podcast to iTunes for feature consideration and to the other podcast players, such as PodcastOne, PRX, Panoply, and Audioboom, and learn how to leverage their potential to reach new listeners.

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You'll Walk Away with

  • Familiarity with tools to increase your podcast’s distribution, discoverability, and sponsorship opportunities
  • An understanding of how to grow your podcast’s audience and reach new listeners

Ideal for

  • Both experienced podcasters looking to increase their reach and those hoping to produce their first podcast
  • Students with at least a basic understanding of podcasting
NO open sections available for this course at the moment. Please check back next semester.