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Introduction to Digital Media

This course is designed for those who built their careers in print media and are interested in reaching new audiences, promoting themselves or their company, or extending their brand through online media. Learn what makes a good user experience on the web and how sites are organized and monetized through ads, partnerships, sponsorships, syndication, and other revenue streams. Examine social media sites such as Twitter, Facebook, YouTube, and Tumblr, focusing on their marketing power and reach. Learn how to create a blog, look at tools for marketing products online, and evaluate metrics for tracking online traffic.

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You'll Walk Away with

  • An understanding of how to use social media to increase readership
  • Techniques for monetizing websites

Ideal for

  • Students interested in launching a career in digital publishing
  • Print publishing professionals looking to transfer to digital media

1 section