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Mastering Publishing and Marketing with Amazon's Kindle Direct Publishing

Whether you are with a large or small publisher or have decided to go the self-publishing route, an understanding of how to maximize Amazon’s Kindle Direct Publishing (KDP) program will make all the difference in terms of sales results. Authors and marketers will greatly benefit from a general understanding of how the KDP platform offers unique online retail opportunities compared to all other book-related publishing programs. Learn all aspects of the program, from proprietary format requirements to countdown deals and the strategy of free promotions. Discover the impact of experimenting with price point, giveaways, native advertising, and the ability to make your book project available in paperback using Amazon’s print-on-demand (POD) service. This course is a must for those looking to be published on their own terms.

More details

You'll Walk Away with

  • An understanding of how to self-publish with Amazon’s Kindle Direct Publishing (KDP) program
  • Familiarity with how to use price points, giveaways, and native advertising to increase sales

Ideal for

  • Writers interested in self-publishing
  • Those who work in publishing, especially in marketing, and who want to understand how Amazon’s KDP program can help sales

1 section

  • Summer 2018
    • Section

    • Semester

      Summer 2018
    • Date

      Jul 10 - Jul 31
    • Day

    • Time

      • In-Person
    • Format

      • In-Person
    • Sessions

    • Faculty

      Costanzo, Peter
    • Location

      Midtown Center