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From Writer to Reader in the Digital Age: An Introduction to Book Publishing

Follow a book from conception to completion, including submission by a literary agent; contract negotiations and acquisition by an editor; the editorial process; design and production; marketing, publicity, promotion, advertising, sales, special sales, and subsidiary rights sales; and distribution. Learn about the interplay of these different functions, and examine the importance of e-books, digital marketing, and digital sales in the publishing process. The primary focus of the course is on trade book publishing.

More details

You'll Walk Away with

  • A department-by-department overview of how books get published
  • An understanding of career opportunities in book publishing

Ideal for

  • Students with little or no book publishing experience
  • Those looking to expand their career opportunities
NO open sections available for this course at the moment. Please check back next semester.
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