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Social Media Marketing Analytics II

Explore the most effective strategies for evaluating and monetizing captured data that determines consumer insights. Learn how to answer the key questions that influence online corporate campaigns and that impact return on investment and other business decisions. Examine social media analytical tools, and discover how to monitor feeds to find out what consumers and bloggers are saying about your brand. This course analyzes today’s most popular platforms and technologies.

More details

You'll Walk Away with

  • An overview of the most effective strategies for evaluating and monetizing captured data that determines consumer insights
  • An understanding of social media analytical tools and ways to monitor feeds to find out what consumers and bloggers are saying about your brand
  • The ability to answer key questions that influence online corporate campaigns and that impact return on investment and other business decisions

Ideal for

  • Professionals interested in building a strong foundation for a career in social media marketing
  • Professionals seeking to expand their skill set in social media marketing analytics
NO open sections available for this course at the moment. Please check back next semester.