Social Media Intensive
In this four-day immersion course, examine how brands, audiences, and professionals utilize social media to engage with the world around them. Discuss content and engagement best practices, with a focus on strategic planning, real-time engagement, content optimization, and social analytics. By approaching social media as an integral tool for every integrated marketing strategy, this course identifies how everyone can meet marketing objectives and contribute favorably to the bottom line.
You'll Walk Away with
- An overview of how brands, audiences, and professionals utilize social media to engage with the world around them
- The ability to use social media as a tool for integrated marketing strategy
- Students interested in expanding upon foundational knowledge in social media marketing as a marketing strategy tool
- Professionals seeking to enhance their skill set in incorporating social media into marketing strategy