Strategic Planning for Marketers
Today’s marketers must think strategically and consider consumer insights, digital versus traditional media, and social media while determining where and how sales, PR, metrics, and analytics fit into building the business. In this course, develop your own strategic skills as a new or experienced strategic planner, account executive, or marketing professional. Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies. Apply a simple framework to develop meaningful business-building strategies for your brand, your program, or yourself. Using real-world case studies, examine the consequences of both good and bad strategies, and simulate the experience of selling strategies to key decision makers.
You'll Walk Away with
- The ability to implement a marketing strategy through a comprehensive and coherent plan
- An understanding of how agency strategic planners assess brands, develop customer insights, and create marketing strategies
- Those interested in expanding upon their foundational knowledge in marketing strategy implementation
- Professionals seeking to expand their skill sets in strategic marketing planning