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Using Storytelling to Strengthen Your Marketing Message and to Attract More Customers

The art of storytelling can help you to deepen brand impression, connect with customers, improve customer service, inspire employees, impress investors and partners, and bolster your business. Whether you are an entrepreneur or a corporate CEO, learn how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and more customers. Analyze what makes a good story and how businesses use stories to achieve their goals. Share stories with classmates, craft compelling testimonials, articulate your company’s objectives, and receive group feedback, as you develop a plan and a toolkit for creating your own persuasive and inspiring stories.

More details

You'll Walk Away with

  • An understanding of how to effectively tell structured and engaging stories about your business in order to gain greater buy-in and more customers
  • A plan and a toolkit for creating your own persuasive and inspiring stories
NO open sections available for this course at the moment. Please check back next semester.
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    • Section

      1
    • Semester

      Fall 2018
    • Date

      Nov 8 - Dec 20
    • Day

      Thursday
    • Time

      6:30PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      6
    • Faculty

      Siege, Alan
    • Location

      Instructor Led
    Tuition $525