Special Events Marketing Strategies
Explore events marketing from ideation to results analysis. This introductory course covers the core principles of the industry, from the perspectives of both client and agency, including the who, what, how, when, where, and why of events marketing. Participate in a mock campaign and examine how events fit into a fully integrated marketing communications program. Discuss strategic planning, creative development and production, sponsorships, partnerships, and benefits, with a particular emphasis on return on investment (ROI). Guest speakers are featured.
You'll Walk Away with
- The fundamental principles of events marketing in today’s marketplace, exploring business-to-business and business-to-consumer opportunities
- Creative development, planning, and implementation techniques
- Those interested in building a strong foundation for a career in special events marketing
- Professionals exploring core concepts in special events marketing and its role in an integrated marketing plan