Crisis Communications in a Regulated Environment
In this age of social media and 24/7 news cycles, healthcare organizations need to operate more on a “when-not-if” basis when it comes to crises as public health and well-being are at stake. This course examines the challenges unique to handling crises in the highly regulated healthcare sector as the public is increasingly conditioned by social media to readily accept non-healthcare expert opinions as fact and dismiss formerly trusted sources like the FDA. In this course, evaluate the implications of such trends on crisis communications policies and approaches for a range of healthcare organizations. Through case studies and simulations, this course demonstrates how to use proven communications frameworks and techniques to enable rapid response and how to make the complex simple, medically accurate, and compliant with regulatory and legal standards. This course also focuses on how to avoid and prevent crises and how to work with key opinion leaders and the C-suite to deliver effective crisis communications.
You'll Walk Away with
- Different approaches to appropriately framing key messages to support effective storytelling and communication to various audiences in a range of crisis situations
- The skills to lead challenging internal and external crisis communication discussions
- The ability to evaluate and course-correct crisis communication plans for a range of audiences and situations
- Marketing and communications professionals who want to launch or advance their careers in the healthcare industry