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Positioning and Brand Development

Competition drives performance at every corporate level. Whether for a small retail outlet, a service firm, or a dominant multinational corporation, strategic positioning and brand development are critical to commercial success. In this course, gain an understanding of how markets evolve and how well a product or service satisfies end-user demands. Dig deep into a brand’s DNA to understand what its components are and what brings it to life. Develop a plan that differentiates a product from the competition and fosters brand loyalty with the consumer base. Master the skills required to devise and implement strategies that build strong brands.

More details

You'll Walk Away with

  • An understanding of strategic positioning and development of a product or service
  • ​An overview of how to create a brand positioning strategy

Ideal for

  • Professionals who have some experience with product positioning and brand development
  • Professionals who have some knowledge of product positioning and brand development

1 section

  • Spring 2018
    • Section

      002
    • Semester

      Spring 2018
    • Date

      Feb 24 - Mar 4
    • Day

      Sa, Su
    • Time

      10:30AM-4:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      4
    • Faculty

      Freedman, Hope
    • Location

      Washington Square
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