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Marketing Principles and Practices

Study the fundamental marketing concepts at work in today’s business environment. Explore the most relevant areas of consumer marketing, including situation analysis, development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, and forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions; examine their interplay and timing; and learn how they propel a business. Consider how consumers’ changing lifestyles, current developments in the global market, and laws all affect marketing. This course features case studies and guest speakers.

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You'll Walk Away with

  • An introduction to the role of marketing in today’s dynamic external environment
  • An understanding of the role and importance of marketing in the overall consumer and organizational buying processes

Ideal for

  • Those interested in establishing strong foundational knowledge in marketing
  • Professionals who want to explore the core concepts of marketing

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