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Marketing Principles and Practices

Study the fundamental marketing concepts at work in today’s business environment. Explore the most relevant areas of consumer marketing, including situation analysis, development of marketing objectives and strategies, the marketing mix, research, target marketing and segmentation, product development, and forecasting and budgeting. Discuss marketing language, retailing, wholesaling, promotion, and advertising functions; examine their interplay and timing; and learn how they propel a business. Consider how consumers’ changing lifestyles, current developments in the global market, and laws all affect marketing. This course features case studies and guest speakers.

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You'll Walk Away with

  • An introduction to the role of marketing in today’s dynamic external environment
  • An understanding of the role and importance of marketing in the overall consumer and organizational buying processes

Ideal for

  • Those interested in establishing strong foundational knowledge in marketing
  • Professionals who want to explore the core concepts of marketing

1 section

  • Summer 2018
    • Section

      001
    • Semester

      Summer 2018
    • Date

      Jul 16 - Aug 13
    • Day

      Monday
    • Time

      6:00PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      5
    • Location

      Washington Square
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Closed

    • Section

      2
    • Semester

      Spring 2018
    • Date

      Feb 8 - Mar 8
    • Day

      Thursday
    • Time

      6:00PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      5
    • Faculty

      Bullock, Daniel
    • Location

      Woolworth Building
    Tuition $525
    • Section

      3
    • Semester

      Spring 2018
    • Date

      Feb 26 - Apr 2
    • Day

      Monday
    • Time

      6:00PM-9:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      5
    • Location

      Norman Thomas Center
    Tuition $525
    • Section

      4
    • Semester

      Spring 2018
    • Date

      Mar 3 - Mar 17
    • Day

      Saturday
    • Time

      10:00AM-4:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      3
    • Faculty

      Maloney, Martin
    • Location

      Woolworth Building
    Tuition $525