• Enrollment system is currently unavailable. We apologize for the inconvenience. Please try again later.

Advanced Topics: Engaging the Global Market

Successful consumer marketing in today’s competitive world requires an understanding of the global marketplace. In this advanced course, explore how the rapidly changing global marketplace affects consumer marketing and new product introductions. Learn to identify market opportunities; to define the target market; and to select, develop, and exploit business opportunities. Advanced topics include global market planning, analyzing global and local competition, introducing a new product or launching an existing one into new markets, and formulating global marketing strategies. Course work includes analyzing case studies and writing a global marketing plan.

More details

You'll Walk Away with

  • Tools to identify market opportunities; to define the target market; and to select, develop, and exploit business opportunities
  • The ability to measure and track the progress of campaigns across markets while communicating and strategizing as a global entity
  • The knowledge to analyze consumer insights and their value in global brands

Ideal for

  • Those interested in enhancing a strong academic and practical knowledge base of consumer marketing in a global marketplace
  • Experienced professionals seeking expertise in global marketing plan development

1 section

  • Fall 2018
    • Section

      001
    • Semester

      Fall 2018
    • Date

      Sep 18 - Nov 6
    • Day

      Tuesday
    • Time

      6:00PM-8:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      8
    • Faculty

      Moore, Claudine
    • Location

      Woolworth Building
Toggle

Closed

    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jul 12 - Jul 26
    • Day

      Thursday
    • Time

      6:00PM-9:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      3
    • Faculty

      Tomai, Diana
    • Location

      Instructor Led
    Tuition $525