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Marketing for Facebook and Instagram

With more than 1.8 billion users worldwide, Facebook is by far the most popular social media platform in existence today. This course examines how to leverage Facebook marketing for maximum impact by targeting individuals who are most likely to engage with your product or service. Developed and led by a former Facebook employee, this course will give you an insider’s look at how to leverage the platform to achieve business objectives, while focusing on the most efficient use of budget dollars. Dive deep into creating ads that convert viewers to customers, and discover ways to continually optimize social media campaigns based on desired outcomes. One of the biggest advantages of using Facebook and Instagram is the unrivaled targeting capability, which you can use to the benefit of your marketing campaign. Additionally, learn how to direct ads to consumers who are on a mailing list, who have visited your website, or who have interacted with your Facebook or Instagram pages.

More details

You'll Walk Away with

  • The ability to create outcome-based ads for Facebook and Instagram
  • The ability to use advanced targeting capabilities, including retargeting existing customers
  • The knowledge necessary to measure and optimize the impact of ad dollars

Ideal for

  • Marketers looking to use Facebook and Instagram for branding and direct response
  • Stakeholders who are currently working with an agency or managing a team of marketers but want more insight into how marketing on Facebook and Instagram works
  • Entrepreneurs looking for creative yet straightforward ways to drive awareness and purchase of their products and services

1 section

  • Fall 2018

    • Section

      001
    • Semester

      Fall 2018
    • Date

      Oct 20 - Oct 27
    • Day

      Saturday
    • Time

      9:30AM-4:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      2
    • Faculty

      Libby, Kristina
    • Location

      Midtown Center