• Enrollment system is currently unavailable. We apologize for the inconvenience.┬áPlease try again later.

Search Marketing

Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective search engine marketing and search engine optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan.

More details

You'll Walk Away with

  • An understanding of consumer search behaviors and the role of search marketing in an overall digital marketing strategy
  • The ability to distinguish between SEO and SEM and to properly recommend strategies for each tactic in an overall search marketing plan
  • An overview of the fundamentals of search engine optimization: what it is and how it fits into an overall site and a content marketing plan

Ideal for

  • Professionals who have some experience with search marketing
  • Professionals who have some knowledge of search marketing and its role in a marketing plan

1 section

  • Fall 2018

    • Section

      001
    • Semester

      Fall 2018
    • Date

      Nov 13 - Dec 18
    • Day

      Tuesday
    • Time

      6:00PM-9:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      6
    • Faculty

      Quinones, Ruben
    • Location

      Woolworth Building