Digital Marketing

  • Explores an Integrated Mix of Media
  • Focuses on the Latest Trends
  • Provides Immediately Applicable Techniques

Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. These courses focus on helping marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and mobile to online campaigns, you will learn about the latest digital marketing techniques.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Digital Commerce: Building Digital Business Models

Learn to strategize and build your e-commerce presence and digital sales environment for modern times.

2022 Fall
1 section

Digital Marketing

Gain an in-depth understanding of digital marketing concepts while exploring the latest developments in digital marketing vehicles.

2022 Summer
+ 1 more semester
2 sections

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2022 Summer
+ 1 more semester
2 sections

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2022 Summer
+ 1 more semester
2 sections

Podcasting, Radio Reporting, and Storytelling

If you want to create a podcast or work in radio, learn everything you need to get started in this beginner’s workshop.

2022 Summer
+ 1 more semester
2 sections

Multimedia Storytelling

Multimedia storytelling has the power to provide context and depth to news stories, fundraising drives, marketing campaigns, and personal...

2022 Summer
+ 1 more semester
2 sections

After Effects I

Quickly get comfortable with industry-standard Adobe After Effects and its myriad capabilities for creating and enhancing digital video.

2022 Summer
1 section

After Effects II

Expand your current knowledge of Adobe After Effects and take your multimedia project to the next level.

2022 Summer
1 section

Content Development Strategies for Digital Marketing

Learn how best to utilize video, text, audio, photography, and design to foster brand loyalty and to build trust in the digital realm.