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Digital Marketing

  • Explores an Integrated Mix of Media
  • Focuses on the Latest Trends
  • Provides Immediately Applicable Techniques

Developing and executing a digital marketing plan to meet specific goals and objectives requires a unique skill set. These courses focus on helping marketers to build and sustain successful, integrated digital media marketing programs. From websites to search, email to social media, and mobile to online campaigns, you will learn about the latest digital marketing techniques.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Content Development Strategies for Digital Marketing

Learn how best to utilize video, text, audio, photography, and design to foster brand loyalty and to build trust in the digital realm.

2020 Fall
1 section

Designing for Digital Advertising

Gain exposure to the latest technology and trends in digital advertising, as well as hands-on experience designing and creating it.

2020 Fall
1 section

Digital Commerce: Building Digital Business Models

Learn to strategize and build your e-commerce presence and digital sales environment for modern times.

2020 Fall
1 section

Digital Marketing

Gain an in-depth understanding of digital marketing concepts while exploring the latest developments in digital marketing vehicles.

2020 Fall
1 section

Digital Marketing Campaign Planning and Optimization

This workshop-style course teaches best-practice approaches to planning and measuring marketing campaign outcomes.

2020 Fall
1 section

Marketing for Facebook and Instagram

Learn how to leverage Facebook and Instagram marketing for maximum impact by targeting individuals most likely to engage with your product or service.

2020 Fall
1 section

After Effects I

Quickly get comfortable with industry-standard Adobe After Effects and its myriad capabilities for creating and enhancing digital video.

2020 Fall
1 section

After Effects II

Expand your current knowledge of Adobe After Effects and take your multimedia project to the next level.

2020 Fall
1 section

Podcasting, Radio Reporting, and Storytelling: A Crash Course in Audio

Learn everything you need to launch your own podcast or to begin a career in radio journalism.

2020 Fall
2 sections

Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

2020 Fall
1 section

Multimedia Storytelling

Receive a comprehensive overview of multimedia storytelling and gain practical experience in all facets of digital story production.

2020 Fall
1 section

Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

2020 Fall
1 section

Mobile Marketing

Learn how to meet and forecast consumer expectations by focusing on current and upcoming technologies and platforms.

2020 Fall
1 section

Digital Marketing Intensive

Learn how to plan and implement successful digital marketing strategies through varying platforms, such as social media, word of mouth, and mobile.

Online Reputation Management

Learn to mitigate negative information through search and search ranking and to extend a company’s brand identity through social profiles.

Search Marketing

Learn to develop and implement effective search engine marketing and search engine optimization tactics.

Startups in a Digital Ecosystem

Learn how to take advantage of digital marketing channels to test your product and to grow your business.