Effectively measuring digital marketing campaigns requires an excellent understanding of web analytics and email profile data, allowing you to track and analyze the behavior of customers, browsers, and nonresponders. Explore topics such as recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords; search engine placement; and analytics software. Also, learn how to extract conclusions from abandoned shopping carts and how data is passed between applications.
You'll Walk Away with
- In-depth knowledge of web analytics and the application of data
- The tools needed to effectively measure digital marketing campaigns
- Professionals interested in building a strong foundation for a career in digital analytics
- Those interested in exploring core concepts in digital analytics