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Measuring Marketing Campaigns Using Digital Analytics

This intermediate course further details how effectively to measure digital marketing campaigns. Learn to identify the critical metrics needed to distinguish and maximize online and offline marketing campaigns. This course covers methods for tracking the impact of all sales channels and elements of the marketing mix. It also introduces the fundamentals of working with dashboards and the three main digital analytics tools: Adobe Analytics, Google Analytics, and IBM Digital Analytics.

More details

You'll Walk Away with

  • The ability to identify the critical metrics needed to distinguish and maximize online and offline marketing campaigns
  • Tools and methods for tracking the impact of all sales channels and all elements of the marketing mix

Ideal for

  • Professionals interested in expanding upon their foundational knowledge in digital analytics
  • Professionals seeking to expand their digital analytics skill set
NO open sections available for this course at the moment. Please check back next semester.