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Measuring Marketing Campaigns Using Digital Analytics

This intermediate course further details how to effectively measure digital marketing campaigns. Identify the critical metrics needed to distinguish and maximize online and offline marketing campaigns. This course covers methods for tracking the impact of all sales channels and all elements of the marketing mix. It also introduces the fundamentals of working with dashboards and the three main digital analytics software packages: Omniture SiteCatalyst, Google Analytics, and IBM Coremetrics.

More details

You'll Walk Away with

  • The ability to identify the critical metrics needed to distinguish and maximize online and offline marketing campaigns
  • Tools and methods for tracking the impact of all sales channels and all elements of the marketing mix

Ideal for

  • Professionals interested in expanding upon their foundational knowledge in digital analytics
  • Professionals seeking to expand their digital analytics skill set

2 sections

  • Spring 2018
    • Section

      001
    • Semester

      Spring 2018
    • Date

      Mar 27 - May 15
    • Day

      Self-Paced
    • Time

      Self-Paced
      • Online
    • Format

      Online
      • Online
    • Sessions

      N/A
    • Faculty

      Levy, Sarit
    • Location

      Self-Paced
    • Section

      002
    • Semester

      Spring 2018
    • Date

      Apr 28 - May 6
    • Day

      Sa, Su
    • Time

      10:00AM-4:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      4
    • Faculty

      Ajayi, Lilian
    • Location

      Woolworth Building