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Licensing of Intellectual Property

Each year, billions of dollars change hands in licensing deals around the world. Licensing influences every industry and sector, affecting everything from software and technology to designer brand names and sports franchises. This course focuses on licensing agreements in a variety of industries and covers such topics as trademark licenses and business franchises; merchandising agreements; manufacturing and distribution agreements; music copyright licensing for TV commercials, video games, and ring tones; adaptation rights; broadcasting; rights of publicity; and character licensing.

More details

You'll Walk Away with

  • An understanding of licensing agreements in a variety of industries
  • Familiarity with various forms of such agreements, including adaptation rights, rights of publicity, character licensing, and trademark licenses

Ideal for

  • Students with little to no knowledge of licensing
  • Students interested in a career in licensing

1 section

  • Spring 2019

    • Section

    • Semester

      Spring 2019
    • Date

      Feb 27 - Apr 3
    • Day

    • Time

      • In-Person
    • Format

      • In-Person
    • Sessions

    • Faculty

      Marotta, Daniel
    • Location

      Washington Square