Event Management: Developing Content for Adult Learners
Developing content for an audience depends upon the goals and objectives that are defined for the event, underscoring the critical importance of those initial meetings with the client or leadership. Specific knowledge of who will be attending drives the site selection, agenda, technology, and other resources that all need to come together in just the right way. This is where an event manager can really add value for clients or employers: by leveraging knowledge about the latest research on adult learning and innovative engagement techniques, event managers can help to maximize ROI for their events. Topics include the varying needs of multigenerational learners (such as Boomers, Generation X, and Millennials, and Generation Z), passive versus active learning, technology as a means to drive engagement (including apps, polls, and VR), and the use of feedback and measurement.
You'll Walk Away with
- An understanding of the varying needs of multigenerational learners
- Knowledge of innovative engagement techniques to apply to meetings and events
- Current event professionals
- Students interested in a career in event management