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Marketing and Positioning Strategies for Meetings, Events, and Conferences

The business of meetings and conferences is driven by offering strong value propositions for buyers. Conference and meeting planners, as well as suppliers, require strong marketing strategies and sound promotional tactics to reach buyers, to increase attendance, and to position an event, venue, or conference center successfully within a competitive global landscape. In this course, learn proven methods for developing the most successful positioning, marketing, and promotional strategies that win business and generate additional event revenue, and gain the know-how to institute solid sponsorship and strategic partnership plans.

More details

You'll Walk Away with

  • Positioning strategies for successful venues, centers, and events
  • The ability to generate benefit-oriented promotional materials for achieving business objectives

Ideal for

  • Hotel sales and event managers
  • Conference center and other event venue operators
NO open sections available for this course at the moment. Please check back next semester.