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Destination Marketing: New York City

New York City is a world-class destination and one of the great cosmopolitan cities of the world. According to NYC & Company, the city’s official destination marketing organization, more than 60 million American and international tourists were welcomed to New York City in 2016, the largest number in history. Travel and tourism now sustain more than 375,000 jobs in New York City—a gain of 15,000 jobs over the prior year. Destination marketing organizations and stakeholders at local, city, state, and national levels play pivotal roles in developing, organizing, and implementing marketing activities that influence where, why, and how people travel. Discover how Manhattan’s transportation providers, hotels, museums, theatres, attractions, restaurants, and other businesses work together to draw travelers to a destination and deliver authentic, exciting, and sustainable experiences. Discuss the concept of “Think Global/Act Local,” and explore how tourism strategies work on a local level in the Washington Square Park neighborhood by discovering the local tourism initiatives currently in place and then comparing them to development projects in other neighborhoods such as Chelsea and the Meatpacking District. Through meetings with industry professionals and site visits, get to know more about the role of each stakeholder in the tourism process. Learn how to develop a cohesive marketing campaign for an iconic New York City neighborhood by creating a unique tourism microsite and a viral social media commercial for Washington Square Park.

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You'll Walk Away with

  • An understanding of the role of stakeholders in the tourism business
  • An appreciation of the activities involved in marketing destinations to a global audience
  • An understanding of the importance of tourism to a city and as a transformative experience for travelers and the local community
  • A cohesive marketing campaign that you developed for a New York City neighborhood

Ideal for

  • High school students who have completed grades 9, 10, or 11
  • High school students interested in a career in tourism and destination marketing

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