Introduction to Social Media for Nonprofits
Social media can be an effective tool in fundraising, but many nonprofits do not maximize their use of Facebook, Twitter, blogs, YouTube, Instagram, and other social media outlets. Many organizations created these media channels years ago but do not use them effectively, while other have never taken the plunge. Each session of this course takes an in-depth look at a different online community, so you can learn to use each of these online platforms successfully. We also look at questions surrounding monetizing these networks and ways to move virtual spectators to become fans of your organization.
You'll Walk Away with
- Information about online communities and ways you can secure additional gifts through the appropriate online approach
- Tools to move virtual spectators to fans of your nonprofit
- Annual giving staff
- Major gift officers