Marketing and Community Engagement for the Arts

Learn what a nonprofit arts manager must know about the business of marketing visual and performing arts by focusing on identifying and engaging new and existing arts audiences. Examine methods for increasing earned income and arts participation, including market research, pricing, branding and graphic design, direct marketing, advertising, public relations, and the use of digital and interactive media. Gain an understanding of the importance of—and the skills to create and implement—a comprehensive marketing plan. Case studies and guest speakers aid in analyzing current marketing trends and in developing effective marketing strategies. This course may be used to fulfill the requirements of the Certificate in Arts Management Questions? Contact us at The Center for Applied Liberal Arts (CALA). Email sps.cala@nyu.edu or call 212-998-7272

This course is delivered in an online, self-paced (asynchronous) format. The instructor interacts with students and facilitates group discussions within NYU’s online learning platform. There are weekly deadlines for lesson and assignment completion.

More details

You'll Walk Away with

  • The ability to identify and engage new and existing arts audiences through marketing
  • An understanding of the importance of—and the skills to create and implement—a comprehensive marketing plan for a visual or performing arts organization

Ideal for

  • Marketers and marketing professionals who are interested in working in the arts
  • Prospective and practicing arts administrators

1 section

  • Summer 2022

    • Section

      001
    • Semester

      Summer 2022
    • Date

      Jun 13 - Jul 25
    • Day

      Self-Paced
    • Time

      Self-Paced
      • Online
    • Format

      Online
      • Online
    • Sessions

      N/A
    • Faculty

      Vera, Marianela
    • Location

      Self-Paced