The Art Market: How It Works (The Unvarnished Truth)
The art market is reputedly opaque. The art media frequently perpetuate the myth that it is a dark, mysterious place with a complex mix of private dealers, galleries, auction houses, the Internet, and social media competing for collectors’ dollars. But once you know how it works, the $65 billion global art business is a less intimidating place. Each sales channel uses competing approaches and techniques to buy, hold, and sell art. Explore each sector of the art market and examine how business is really conducted. This course addresses common misconceptions about art finance and reveals the nuts and bolts—the practicalities—of art sales, auction guarantees, art partnerships, and sales and usage tax.
You'll Walk Away with
- An understanding of art markets and sales channels
- A firm foundation in the intricacies of art business and finance
- Prospective and practicing art professionals
- Finance professionals
- Art enthusiasts