The Annual Appeal: Intensive in Fundraising
An annual gift is one that is expected from the same donor every year. The annual appeal is the fundraising program specifically designed to generate, sustain, and upgrade that gift. This course explores the components of a successful annual appeal and is geared toward development professionals from small to midsize nonprofits who are considering starting a comprehensive annual appeal or bolstering their current one. Topics covered include budgeting, planning, and timing your appeal; writing a compelling letter; the components of a direct mail piece; segmenting and targeting prospects; the role of the board; stewardship; and measuring success.
You'll Walk Away with
- The skills needed to create annual appeal solicitations
- An understanding of online giving and database management
- Annual fund directors
- Nonprofit volunteers
- Career changers