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Special Events: Planning for Profit and Growth

This course covers everything you need to know about special events in fundraising. Explore why donors say yes to events, and examine costs in relation to fundraising goals and new prospects. Topics include identifying and cultivating potential event leadership, setting realistic goals, utilizing volunteers and staff effectively, and following up with attendees to maximize returns. Develop effective ask scripts and plans for your own fundraising events—and explore relevant case studies. Special emphasis will be given to creating effective virtual events.

More details

You'll Walk Away with

  • An understanding of event leadership
  • Budgeting for special event fundraising

Ideal for

  • Special events staff
  • Fundraisers

1 section

  • Fall 2020

    • Section

    • Semester

      Fall 2020
    • Date

      Nov 19 - Dec 17
    • Day

    • Time

      • Online
    • Format

      • Online
    • Sessions

    • Location

      Instructor Led