Special Events: Planning for Profit and Growth
This course covers everything you need to know about special events in fundraising. Explore why donors say yes to events, and examine costs in relation to fundraising goals and new prospects. Topics include identifying and cultivating potential event leadership, setting realistic goals, utilizing volunteers and staff effectively, and following up with attendees to maximize returns. Develop effective ask scripts and plans for your own fundraising events—and explore relevant case studies. Special emphasis will be given to creating effective virtual events.
You'll Walk Away with
- An understanding of event leadership
- Budgeting for special event fundraising
- Special events staff