Paul WardleAdjunct Instructor
Paul is the founder of Beacon Associates, a strategic marketing consultancy focused on delivering consumer centric solutions to advance availability, access and adoption of innovative healthcare solutions. With over 25 years of healthcare marketing & sales experience Paul has directed over 25 successful product and brand launches globally with brand creation expertise forged in leading healthcare companies (GlaxoSmithKline and Pfizer) along with experience in a start-up environment. His experience spans multiple therapeutic categories across iconic Rx and OTC brands such as Viagra, Advil, Lipitor, & TUMS.
Paul is a champion of the patient in clinical development & recruitment, customer experience, advocacy and brand creation distilling the science to create meaningful innovation, advertising and communication programs. In addition, Paul has extensive prescription to over-the-counter program experience, a key strategy to enable self-care and create enduring brands.
Paul received Master’s Degrees in Mathematics and Theoretical Physics from the University of Cambridge.
Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.