Paul Wardle

Paul Wardle

Adjunct Instructor

Paul is the founder of Beacon Associates, a strategic marketing consultancy focused on delivering consumer centric solutions to advance availability, access and adoption of innovative healthcare solutions.  With over 25 years of healthcare marketing & sales experience Paul has directed over 25 successful product and brand launches globally with brand creation expertise forged in leading healthcare companies (GlaxoSmithKline and Pfizer) along with experience in a start-up environment.  His experience spans multiple therapeutic categories across iconic Rx and OTC brands such as Viagra, Advil, Lipitor, & TUMS.

Paul is a champion of the patient in clinical development & recruitment, customer experience, advocacy and brand creation distilling the science to create meaningful innovation, advertising and communication programs.  In addition, Paul has extensive  prescription to over-the-counter program experience, a key strategy to enable self-care and create enduring brands.

Paul received Master’s Degrees in Mathematics and Theoretical Physics from the University of Cambridge.

Currently Teaching

Healthcare Product and Brand Development: From Discovery to Launch to Brand Building

Healthcare product and service development is more complex given the higher proof of concept threshold required and number of intermediaries involved.