James JosephGlobal Chief Marketing and Integration Officer at Ketchum, part of Omnicom, Author of "The Conscious Marketer."
Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling, and entertaining commentators. As the President of North America for McCann Health, Jim constantly puts his decades-long integrated marketing experience to the test.
Jim’s list of brand experience spans virtually every industry and is a who’s who list of the most impressive brands on the planet including Johnson & Johnson, Procter & Gamble, Walmart, Intel, Oracle, American Express, Microsoft, Hyatt, Ford, and McDonald’s. Jim’s specific work in healthcare includes core therapeutic areas such as CV, Upper Respiratory, GI, HIV, Sleep, Women’s Health, Diabetes, Children’s Health, Immunizations, and Oncology. He’s also led OTC campaigns in pain, GI, sleep, aesthetic dermatology, dental care, skin care, and nutritional supplements. Jim started out his career in brand management at Johnson & Johnson Consumer products, building brands in baby care, oral care, and skin care.
Jim is also an award-winning author of The Experience Effect series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. His newest booked The Conscious Marketer explores the need for brands to be aware of socio-political, public health, and cultural issues.
Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame – these are the accolades that Jim has amassed through his long career in marketing. But none are more important than the daily badge he wears with the most pride – Dad -- as chronicled in his personal award- winning memoir about fatherhood in the Out and About Dad.
Increasingly, patients see themselves as customers first, patients second, and are taking more control of their healthcare decisions.