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Digital Marketing

In this course, learn digital strategies and techniques for targeting and attracting online audiences across a wide array of platforms. Develop the expertise to measure and optimize digital marketing performance for SEO, SEM, email, social media, and content activity, including learning Google Analytics for measuring online performance. Also, review and discuss case studies and real-world examples of what leading digital marketing organizations are deploying.

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You'll Walk Away with

  • Familiarity with the latest trends in digital marketing and an understanding of how they complement an integrated marketing communications strategy
  • The ability to identify and evaluate successful online marketing strategies, such as user-generated content, search, and social media networks
  • The expertise to measure and optimize digital marketing performance for SEO, SEM, email, social media, and content marketing

1 section

  • Summer 2018
    • Section

      001
    • Semester

      Summer 2018
    • Date

      Jul 29 - Aug 25
    • Day

      Tuesday
    • Time

      6:15PM-9:45PM
      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

      4
    • Location

      Varies
    • Jul 29 – Aug 25
    • Distance Ed (Learning Space)
    • Jul 31 – Aug 21
    • Tuesday
    • 6:15PM – 9:45PM
    • Woolworth Building
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Closed

    • Section

      2
    • Semester

      Spring 2018
    • Date

      Feb 5 - Mar 4
    • Day

      Wednesday
    • Time

      6:15PM-9:45PM
      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

      4
    • Location

      Location TBA
    Tuition $720
    • Section

      3
    • Semester

      Spring 2018
    • Date

      Mar 5 - Apr 1
    • Day

      Monday
    • Time

      6:15PM-9:45PM
      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

      4
    • Location

      Varies
    Tuition $720