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Digital Marketing

In this course, learn digital strategies and techniques for targeting and attracting online audiences across a wide array of platforms. Develop the expertise to measure and optimize digital marketing performance for SEO, SEM, email, social media, and content activity, including learning Google Analytics for measuring online performance. Also, review and discuss case studies and real-world examples of what leading digital marketing organizations are deploying.

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You'll Walk Away with

  • Familiarity with the latest trends in digital marketing and an understanding of how they complement an integrated marketing communications strategy
  • The ability to identify and evaluate successful online marketing strategies, such as user-generated content, search, and social media networks
  • The expertise to measure and optimize digital marketing performance for SEO, SEM, email, social media, and content marketing

1 section

  • Fall 2018
    • Section

      001
    • Semester

      Fall 2018
    • Date

      Nov 12 - Dec 14
    • Day

      Wednesday
    • Time

      6:00PM-9:30PM
      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

      4
    • Location

      Woolworth Building
    • Nov 28 – Dec 12
    • Wednesday
    • 6:00PM – 9:30PM
    • Woolworth Building
    • Nov 12 – Dec 14
    • Self-Paced
    • Nov 14 – Nov 14
    • Wednesday
    • 6:00PM – 9:30PM
    • Woolworth Building
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Closed

    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jul 29 - Aug 25
    • Day

      Weekday / Weekend
    • Time

      Day / Evening
      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

      5
    • Location

      Varies
    Tuition $720