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Residential Property Management Leasing and Marketing

Learn how to effectively analyze, prepare, and market residential real estate through the creation of a comprehensive marketing plan. Such a plan would include market research for market recognition, lead generation, directed marketing campaigns, budgeting for marketing, and targeted outcomes with a supporting action plan to increase business in response to market conditions. Gain the skills to use the latest marketing tools to evaluate the best target markets for the product. Some strategies to be covered include segmenting the market, evaluating and deciding which target markets are most appropriate in the area, and evaluating potential markets for ongoing growth.

More details

You'll Walk Away with

  • Knowledge of gathering and comparing regional and neighborhood property market data
  • The ability to prepare a basic market strategy for a subject property
  • An understanding on how to qualify prospective tenants for a residential multifamily property

2 sections

  • Fall 2018

    • Section

    • Semester

      Fall 2018
    • Date

      Nov 5 - Dec 17
    • Day

    • Time

      • Online
    • Format

      • Online
    • Sessions

    • Location