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Professional Diploma Professional Diploma in Meeting and Convention Management

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Program Description

According to the Convention Industry Council, meetings and conventions account for $280 billion in direct spending, and support over 1.8 million jobs in the United States. In the decade spanning 2012–2022, the industry is expected to grow by 33 percent—much faster than average.* Meeting and convention management offers a range of career options for budding event planners and sales or venue managers, which require project management, creativity, detail orientation, and high-level communication skills.

If you are contemplating a career in this burgeoning and evolving industry, the Professional Diploma in Meeting and Convention Management will provide a solid foundation in the event-planning process, including venue selection, design and production, stakeholder management, budgeting, contracting, and risk management. In addition, students will learn about the economic value of meetings and events to achieve organizational goals, as well as the skills and foresight to analyze and to employ the trends that will shape the experience, delivery, and outcomes of meetings. Upon completion of the Professional Diploma in Meeting and Convention Management, students will have a solid understanding of the key buyers, supplies, and intermediaries in the industry as well as the technologies that influence it. The one-semester Diploma will be offered in a blended format.

*US Bureau of Labor Statistics

Work Product

The portfolio presentation will showcase the students’ skills as a creative, detail-oriented, and business-savvy future event professional. As a student enrolled in this program, you will prepare an event design in response to a simulated industry standard RFP (Request for Proposal). This RFP will include the “client’s” design for an entire event including venue, theme, relevant suppliers, and detailed competitive budget. Students will receive industry feedback as their strategically developed sales pitch is presented to and evaluated by professionals in this growing field.

Job Skills

  • Effective project management
  • Leadership competencies—research, budgeting, and planning
  • Knowledge of business development and sales
  • Scheduling and staff management
  • Refined presentation, communication, and problem-solving skills

 

Job Titles

  • Meeting Associate
  • Venue/Banquet Coordinator
  • Convention Center Executive
  • Corporate Sales Associate
  • Event Marketing Assistant

Tuition: $2,250

Duration

1 semester

You'll Walk Away With

  • The ability to identify the key buyers, suppliers, and intermediaries in the meetings industry, and a keen understanding of the employment opportunities the industry offers
  • Confidence to assess the critical operational processes that underlie the successful production of meetings that are of different sizes and are tailored to the needs of the client organization
  • An understanding of the most significant considerations for meeting buyers and an ability to apply marketing and positioning strategies that maximize the benefit of the meeting for the client
  • Knowledge of emerging current trends in the use of technology in the meetings industry, and an understanding of their potential value in shaping the future of the profession

Required Program Curriculum

hand selected to give you the skills and training you need to start your new career

Industry Principles

Examine the demand and supply for services and facilities vital to the production of various business events, including meetings and conferences.

2017 Spring
+ 1 more semester
2 sections

Event Operations and Production

This course reviews the range of skills and knowledge critical to effectively organizing meetings and conventions.

2017 Spring
+ 1 more semester
2 sections

Meetings and Technology

Learn how technology connects with the business travel and meetings industries by thoroughly examining current applicable tools and platforms.

2017 Spring
+ 1 more semester
2 sections

JobFocus: Meeting and Convention Management

Gain a better understanding of the job market and of employer expectations in the field of meeting and convention management.

2017 Spring
+ 1 more semester
2 sections

General Admission Requirements

For those who have completed some college 

• Completion of 32 credits with at least 2 years work
   experience OR 60 credits with no work experience
   required

Industry Principles

Examine the demand and supply for services and facilities vital to the production of various business events, including meetings and conferences.

2017 Spring
+ 1 more semester
2 sections

Event Operations and Production

This course reviews the range of skills and knowledge critical to effectively organizing meetings and conventions.

2017 Spring
+ 1 more semester
2 sections

Meetings and Technology

Learn how technology connects with the business travel and meetings industries by thoroughly examining current applicable tools and platforms.

2017 Spring
+ 1 more semester
2 sections

JobFocus: Meeting and Convention Management

Gain a better understanding of the job market and of employer expectations in the field of meeting and convention management.

2017 Spring
+ 1 more semester
2 sections