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Professional Diploma Professional Diploma in Hospitality and Travel Services

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Program Description

Over one billion tourists have traveled internationally each year since 2012, and the UN World Tourism Organization predicts that by 2030, 1.8 billion travelers will be crisscrossing the globe. The tourism sector offers unrivaled opportunities to develop an exciting and rewarding career. The one-semester, blended (mix of online and in-person) Professional Diploma in Hospitality and Travel Services offers the enthusiastic, career-oriented professional an opportunity to develop the skills needed to secure an entry-level position in hospitality and travel services. The program’s courses focus on identifying the many businesses and employers that operate in the sector and developing the knowledge and skills that employers require in this growing and fast-evolving field.

Work Product

The work product of this diploma will be a portfolio that focuses on a particular market segment and destination (e.g., business travelers heading to London, adventure travelers exploring Slovakia, diving tourists traveling to Egypt) and consisting of the following elements:

  • An overview of the market segment and customer profile: How big is the market? Is it growing or declining? What are typical characteristics of these travelers? How does the destination meet their needs?
  • An overview of fare recommendations for this segment: Which fare conditions and restrictions are particularly important to travelers in this segment?
  • A telephone sales script to support this market segment: What kind of service does this segment expect? How would you provide the best value-added service?
  • A description of all relevant technologies and systems to employ in order to research, design, and book the proposed package for clients

 

The Diploma culminates in a presentation by each student of his or her portfolio in front of a panel of industry specialists who will provide detailed feedback.

Job Skills

  • Customer service
  • Sales and marketing
  • Organization and planning
  • Business development
  • Market research

Job Titles

  • Travel Consultant
  • Corporate Travel Specialist
  • Leisure Travel Specialist
  • Travel Agent
  • Hotel Specialist

Tuition: $2,250

Duration

1 semester

You'll Walk Away With

  • Knowledge of the key suppliers (airlines, cruise lines, lodgings) and intermediaries (travel agents and tour operators), ticketing and GDS systems, compensation models for intermediaries (commissions versus service fees), and career opportunities in the sector
  • The ability to employ sales techniques and marketing strategies that increase revenue and customer satisfaction
  • An understanding of how fares are calculated and bundled, which different distribution systems for travel products exist, what role online travel agents play, and how the practices of rate parity and overselling influence the travel sector
  • An appreciation of current trends in travel technology, the role of online and mobile booking platforms in creating better-informed consumers, and the role of aggregator and review sites

Required Program Curriculum

hand selected to give you the skills and training you need to start your new career

Tourism Buyers, Suppliers, and Intermediaries

Analyze the key suppliers and intermediaries in travel and tourism: airlines, cruise lines, lodgings, tour operators, and travel agents.

2017 Spring
1 section

Understanding Travel Pricing and Revenue Strategies

Examine how lodgings, airlines, and cruise lines construct fares and determine pricing, and learn to use tools for developing market insight.

2017 Spring
1 section

Travel Industry Sales and Marketing

Learn the key frontline strategies that ticketing agents can use to convert inquiries into sales, with a focus on different travel market segments.

2017 Spring
1 section

Travel Distribution Channels and Technologies

Gain a firm understanding of the major technologies employed in all areas of the sector, and learn about current trends in travel technology.

2017 Spring
1 section

JobFocus: Hospitality and Travel Services

Achieve a better understanding of the job market and of employer expectations in the field of hospitality and travel services.

2017 Spring
1 section

General Admission Requirements

For those who have completed some college 

• Completion of 32 credits with at least 2 years work
   experience OR 60 credits with no work experience
   required

Tourism Buyers, Suppliers, and Intermediaries

Analyze the key suppliers and intermediaries in travel and tourism: airlines, cruise lines, lodgings, tour operators, and travel agents.

2017 Spring
1 section

Understanding Travel Pricing and Revenue Strategies

Examine how lodgings, airlines, and cruise lines construct fares and determine pricing, and learn to use tools for developing market insight.

2017 Spring
1 section

Travel Industry Sales and Marketing

Learn the key frontline strategies that ticketing agents can use to convert inquiries into sales, with a focus on different travel market segments.

2017 Spring
1 section

Travel Distribution Channels and Technologies

Gain a firm understanding of the major technologies employed in all areas of the sector, and learn about current trends in travel technology.

2017 Spring
1 section

JobFocus: Hospitality and Travel Services

Achieve a better understanding of the job market and of employer expectations in the field of hospitality and travel services.

2017 Spring
1 section