Over one billion tourists have traveled internationally each year since 2012, and the UN World Tourism Organization predicts that by 2030, 1.8 billion travelers will be crisscrossing the globe. The tourism sector offers unrivaled opportunities to develop an exciting and rewarding career. The one-semester, blended (mix of online and in-person) Professional Diploma in Hospitality and Travel Services offers the enthusiastic, career-oriented professional an opportunity to develop the skills needed to secure an entry-level position in hospitality and travel services. The program’s courses focus on identifying the many businesses and employers that operate in the sector and developing the knowledge and skills that employers require in this growing and fast-evolving field.
The work product of this diploma will be a portfolio that focuses on a particular market segment and destination (e.g., business travelers heading to London, adventure travelers exploring Slovakia, diving tourists traveling to Egypt) and consisting of the following elements:
- An overview of the market segment and customer profile: How big is the market? Is it growing or declining? What are typical characteristics of these travelers? How does the destination meet their needs?
- An overview of fare recommendations for this segment: Which fare conditions and restrictions are particularly important to travelers in this segment?
- A telephone sales script to support this market segment: What kind of service does this segment expect? How would you provide the best value-added service?
- A description of all relevant technologies and systems to employ in order to research, design, and book the proposed package for clients
The Diploma culminates in a presentation by each student of his or her portfolio in front of a panel of industry specialists who will provide detailed feedback.
- Customer service
- Sales and marketing
- Organization and planning
- Business development
- Market research
- Travel Consultant
- Corporate Travel Specialist
- Leisure Travel Specialist
- Travel Agent
- Hotel Specialist
You'll Walk Away With
- Knowledge of the key suppliers (airlines, cruise lines, lodgings) and intermediaries (travel agents and tour operators), ticketing and GDS systems, compensation models for intermediaries (commissions versus service fees), and career opportunities in the sector
- The ability to employ sales techniques and marketing strategies that increase revenue and customer satisfaction
- An understanding of how fares are calculated and bundled, which different distribution systems for travel products exist, what role online travel agents play, and how the practices of rate parity and overselling influence the travel sector
- An appreciation of current trends in travel technology, the role of online and mobile booking platforms in creating better-informed consumers, and the role of aggregator and review sites