Display and Video Advertising
This course will teach you how to supplement your paid search campaigns with display/banner and YouTube advertisements. Learn what each tactic does and when to apply them, from driving and increasing brand awareness to reengaging past site visitors. Acquire the skills to define an appropriate marketable audience segment, build a campaign and ad copy, and optimize the campaign to ensure continuing success.
You'll Walk Away with
- The ability to define appropriate display marketing strategies for different advertising goals
- The skills to create Google AdWords display campaigns and to use AdWords Editor, the display planner tool, and other tools
- An understanding of the different Google Display Network and YouTube ad types
- An understanding of how display campaigns supplement a holistic marketing funnel
- Advanced strategies like custom audience lists, remarketing, prospecting, and cart abandonment