• Enrollment system is currently unavailable. We apologize for the inconvenience.┬áPlease try again later.

Transcreation

How do companies create foreign-language versions of their marketing campaigns that are both true to their brand image and culturally relevant in their target markets? Through transcription: a fast-growing service for which there currently is more demand than there are qualified translators. This language-neutral class will introduce the fundamental principles of transcreation and explore how branded messaging is adapted to transcend borders and cultures. This lively, practice-based learning experience replicates real-world conditions and client relationships through individual and group work. Come away from this course with the knowledge you need to begin working on transcreation projects.

More details

You'll Walk Away with

  • The fundamental principles of transcreation
  • The skills to prepare a successful transcreation brief
NO open sections available for this course at the moment. Please check back next semester.
Toggle

Closed