The Future of Hospitality: Trends That Influence Service Offerings and Guest Expectations
This course will take a macroeconomic view of the hospitality industry while exploring its current and emerging trends. You will review significant events in the hospitality industry that have defined its competitive structure, the introduction and discontinuation of specific services, and the consumer trends that are expected to influence service design and guest expectations.
You'll Walk Away with
- Knowledge of the major events that have defined the hotel industry’s structure
- The ability to identify emerging trends that will shape future guest expectations
- An understanding of the process for developing strategies that will enhance guest experiences and provide value for the hotel