• Enrollment system is currently unavailable. We apologize for the inconvenience. Please try again later.

Customer Relationship Management: Going Beyond Customer Service

Hotels are a customer-driven industry, and companies around the world strive to create unique experiences for their guests that exceed expectations and deliver on the brand value promise. This course examines customer service at all levels of the hotel, providing an overview of the ways in which customer relationship management not only can improve on the guest experience with every interaction, but also can drive increased revenues and profitability for the company.

More details

You'll Walk Away with

  • An understanding of the difference between delivering service and exceeding guest expectations
  • Knowledge of guest expectations throughout the selection process and on-property experience
  • The ability to identify high-value customer segments

1 section

  • Spring 2018
    • Section

      001
    • Semester

      Spring 2018
    • Date

      Mar 29 - Apr 26
    • Day

      Thursday
    • Time

      6:20PM-8:50PM
      • In-Person/Online Blended
    • Format

      In-Person/Online Blended
      • In-Person/Online Blended
    • Sessions

      4
    • Faculty

      O'Connell, Lori
    • Location

      Location TBA
    • Apr 12 – Apr 26
    • Thursday
    • 6:20PM – 8:50PM
    • Location TBA
    • Mar 29 – Mar 29
    • Thursday
    • 6:20PM – 8:50PM
    • Location TBA
    • Mar 29 – Apr 26
    • Self-Paced
    View Details