Marketing and Community Engagement for the Arts
Examine what a nonprofit arts manager must know about the business of marketing the visual and performing arts by focusing on identifying and engaging new and existing arts audiences. Learn methods for increasing earned income and arts participation, such as market research, pricing, branding and graphic design, direct marketing, advertising, public relations, and the use of digital and interactive media. Gain an understanding of the importance of and skills to create and implement a comprehensive marketing plan. Case studies and guest speakers aid in analyzing current marketing trends and in developing effective marketing strategies.
You'll Walk Away with
- The ability to create an effective marketing strategy for the visual or performing arts
- An understanding of how to attract and engage with arts audiences