Employers are seeking talented individuals to compile massive amounts of data (both structured and unstructured) and to interpret meaning from the results—packaging that analysis into business solutions. A recent employer survey from Avanade, a joint venture between Accenture and Microsoft, indicated that more than 60 percent of respondents believe that their employees need to develop new skills to translate data into insights and business values.
Run-of-the-mill analysts transform into valuable organizational assets by gaining storytelling skills that convert data into usable information that drives strategic business decisions. These recommendations are not necessarily given in isolation; rather, they may ladder-up to an overall recommendation that incorporates other findings from fellow coworkers and staff members. Employers are saying that it is not enough simply to present reports and dashboards using the latest software tools—they now are asking analysts to illustrate how data findings can be useful in driving the core strategies of an organization. During this part-time, two-semester program, the Advanced Diploma in Data Analytics affords a more thorough understanding of customer motivations in order to drive future growth.
As a student in this program, you will be exposed to multiple data sources and data storytelling techniques, including but not limited to, primary research, syndicated research, compiled sources, data visualization software, and the latest trends in online activity.
- Media placement—using data to inform advertising strategies
- Knowledge of online ecosystems—social media, SEO, SEM, digital media, and content marketing (podcasts, blogs, etc.)
- Advanced analytics—locating data patterns within data sets that are not obvious without the use of statistical and modeling techniques and software packages
- Data visualization—organizing data into visually pleasing graphics and charts that help to eliminate the need to rely strictly on tables and spreadsheets
- Data storytelling—analyzing data sets to discover “why,” and more important, what the next steps should be as a result of this analysis
- Data Analyst
- Online Community Manager
- Business Intelligence Analyst
You'll Walk Away With
- The ability to compare and contrast structured and unstructured data sets
- An understanding of and the ability to apply advanced analytical techniques and software tools to uncover hidden patterns
- Competency in integrating large amounts of data into visually pleasing images for broader strategic collaboration
- The confidence to design and propose strategic recommendations based upon multiple data sources and inputs