By 2050, more than 75 percent of the world’s population will be city dwellers. Moreover, the economic output of the 60-largest global cities will increase by $30 trillion, accounting for two-thirds of all economic growth. Given these undeniable statistics, it is critical that city and economic development leaders, as well as key decision-makers, appreciate the assets and the capabilities that are most important in the location decisions of businesses.
The Advanced Diploma in Cities and Urban Development will provide those individuals, who seek to launch or to advance their career in urban economic development, with the skills, expertise, and insights they need to create, implement, and measure asset-driven strategies and plans, which move beyond real estate to build upon the creativity, innovation, and human capability of their local communities. This online hybrid program of study can be completed in just one semester and provides students with the ability to create comprehensive economic development assessments for cities.
As a student enrolled in this program, you will work in a small group to develop and present a comprehensive economic development 4T assessment (technology, talent, tolerance, and territory assets) for a city of your choice. Working within the 4T framework, your presentation will examine your chosen city’s key industries and clusters, knowledge-based institutions, people climate, arts and culture, natural assets, and quality of life, and it will offer a series of recommendations for leveraging the community’s assets.
- Data collection and analysis (economic and demographic)
- Asset identification
- Community marketing
- Strategy formation
- Best practice identification
- Economic Development Analyst
- Business Development Analyst
- Community Marketing Coordinator
- Community Research Analyst
- Community Engagement Officer
Tuition: $2,750 (one semester) or $3,500 (two semesters)
You'll Walk Away With
- A clear grasp of the fundamentals of economic development and knowledge of how to build stronger creative urban economies
- An understanding of how to apply data to decision-making and economic development problem-solving
- A framework for developing a cluster analysis that includes industries, occupations, and associated retention and attraction strategies
- The ability to generate a catalog of creative placemaking best practices
- The know-how to develop a roadmap for building startup ecologies
- A toolkit and a data-driven framework for evaluating the necessary community competitive advantages