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Introduction to Hotel Revenue Management

This three-session course serves as a primer on the day-to-day responsibilities of the hotel revenue manager, as well as the fundamental concepts of revenue management. Class discussions will introduce basic hotel metrics such as occupancy, ADR, and RevPAR; provide a high-level overview of market segments and distribution channels; and review forecasting methods, pricing strategies, and industry benchmarking tools such as the STAR program.

More details

You'll Walk Away with

  • An understanding of the responsibilities of and career opportunities for hotel revenue managers
  • The ability to perform basic revenue management tasks

Ideal for

  • Hotel professionals who want to better understand the role of revenue managers
  • Students considering a career in this field

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