Introduction to Hotel Revenue Management
This three-session course serves as a primer on the day-to-day responsibilities of the hotel revenue manager, as well as the fundamental concepts of revenue management. Class discussions will introduce basic hotel metrics such as occupancy, ADR, and RevPAR; provide a high-level overview of market segments and distribution channels; and review forecasting methods, pricing strategies, and industry benchmarking tools such as the STAR program.
You'll Walk Away with
- An understanding of the responsibilities of and career opportunities for hotel revenue managers
- The ability to perform basic revenue management tasks
- Hotel professionals who want to better understand the role of revenue managers
- Students considering a career in this field